People Tracking

Audience intelligence is key to providing a customised consumer experience and for increasing ROI per square foot of selling space. Using Blue River™, we provide intelligent IP based heat mapping, people counters and analytics that provide businesses with insights to build customer profiles and understand how people navigate their spaces. This intelligence also enables businessess to leverage digital content and identify merchandising oppotunities to extract maximum ROI.

These solutions are used widley by: Adidas, Dufry Duty Free, Pull & Bear, Westfield, Zara and many more.


Interetsted and want to find out more about our People Tracking solution? Click HERE to request more infomation