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Primark Case Study

Primark AV Shopping Experiences

Primark in Vienna, Austria, required a quality in-store sound system as part of a multi-digital display installation at their four cash desks and in the fitting room. In addition to Samsung LED screens and a HandyLED RGB Video Wall, Handy AV fitted a BOSE Audio System comprising power amplifier and multiple FreeSPACE speakers around the atrium area to make a fully immersive audio visual environment.

Sound can be used to cut through the general noise of the modern office, store or classroom and deliver targeted messages to your staff, your customers, your students or colleagues with clarity and precision. Whether music or commentaries, calls to action or an audio mnemonic, Handy AV can incorporate the best audio solution to suit your requirements.

Our expansion, brand refresh and update is of major importance and a priority for 2012/13. The Handy AV and Samsung displays achieved the high visual impact we want through tight project management and close collaboration across engineering, IT and design, unique in the fashion world. This has produced a high quality store decor with content control across our network, of which we know gives us a stand out impact and improves our position on the high street in tough, highly competitive conditions. We plan to use these displays to merchandise goods across our network. Handy AV’s flexibility, skill and technical know how delivered on time and on budget, make them quality and value for money partners.

Fran Theanne – Head of Creative, Primark


Technical Specifications

+80 Primark Store Experience and Head Office Deployments

Samsung 40”, 46”, 48”, 55”, 65”, 70”, 75”, LCD, LED displays
4mm, 6mm & 10mm pixel pitch HandyLED videowalls

Our web based service links all store screens to our central servers for content deployment and screen management.

Locations: Austria, Belgium, France, Germany, Holland, Ireland, Portugal, Spain and the UK